W88 Leicester City – Official Partners from 2018 to 2021

Leicester City Football Club is pleased to announce that they accepted W88 as their Official Betting Partner for their 2018 to 2021 Premier League seasons!

W88 Leicester City FC in 2018/19 to 2019/20 – Official Partnership

W88, an international online gaming provider is officially partnered with the multi-awarded professional football club Leicester City Football Club! Yes, aside from being known to games, W88 is known because of its sponsorship of the Foxes!

W88 Leicester City - Official Partners from 2018 to 2021

“We are very proud to partner with Leicester City Football Club, who have experienced incredible worldwide growth since winning the Premier League in 2015/16,” said the W88 spokesperson to the press. 

Leicester City’s Commercial Director Jonathan Gregory also said, “It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”

Since building lasting relationships is one of their common goals, it was then stated in the W88 Leicester City terms and agreements that this cooperation shall help in marketing offers and advertising activities of each other.

“This partnership (W88 Leicester City) gives both businesses a powerful platform to not only connect with new and existing audiences but also build meaningful activations to improve fan experiences,” said Lee Goldwater, the Sales Director UK, Lagardère Sports.

W88 Leicester City - Official Partners from 2018 to 2021

Through the W88 Leicester City collab, lots of great things happened. W88 opened up a new level of football gaming to its members. While Leicester City marketed a new kind of gaming online. 

This give-and-take made W88 Leicester City a great partnership. Thus, why both expected a long-term, positive impact as a bonded pair. Also the reason why W88 Leicester City renewed its partnership until 2021. Woohoo!

W88 Leicester City FC in 2020/21 – Renewal Official Partnership

From 2018 up to the current year, W88 Leicester City has been together as official betting partners for its English Premier League seasons. The W88 Leicester City is one collaboration that gamers and viewers are waiting for due to its strong branding.

W88 Leicester City - Official Partners from 2018 to 2021

Hilly Ehrlich, W88 Business Development Manager confirmed, “We’re delighted to continue our partnership with Leicester City Football Club for the 20/21 season which allows us the opportunity to grow our brand globally.”

So yes, you read that right, W88 member! After its double-year partnership from 2018/19 and 2019/20, W88 Leicester City agreed to renew another for 2020/21! And this time, it is not just the Premier League that is sponsored, but also the UEFA Europa League campaigns!

Getting bigger and better, it is no doubt that the W88 Leicester City partnership is effective. Same as their terms and tactics from the first three years, both companies want to benefit in marketing and advertising strategies.

W88 Leicester City - Official Partners from 2018 to 2021

It was announced that W88 Leicester City collab hopes that they can use the club’s football star players’ influence and pitch-side LED advertising to leverage their reach and branding.

“It’s great to have such an ambitious brand on board and we look forward to creating more unique content with them for our fans in the UK and around the world to enjoy,” added Leicester City Head of Partnerships Harj Hir.

Powerhouse W88 Leicester City Collaboration

Indeed, we all could see that the W88 Leicester City partnership is a powerhouse. One is known for the online gambling industry and the other popularized in football worldwide, the union is truly unbelievable! With its Asian and European powers together, they definitely are taking over the gaming world!


Visit W88you daily and register a W88 account to get premium access to the best game operator online in Malaysia as of 2021.

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